Having an online store website is doubtlessly a huge advantage to the development of your business. But what if I tell you that nowadays the number of mobile users is growing much faster compared to PC users. 64% of smartphone owners are now using their mobile devices for online shopping purposes.
That’s convenient because you can purchase goods online from any place, not just your home or office.
E-commerce App Development is developing, bringing new technologies for enhancing user experience. You must have heard of such trends as ChatBots, Big Data, Cloud Computing, and Geofencing.
To begin with, you should definitely define the goals of your e-commerce mobile application development. To make it easier for you, SapientPro development team compiled a few questions, responding to which will set all things straight:
· What operation system are you aiming at: Android, iOS, or maybe both?
· Are the products you want to sell yours, or you wish to create a platform for other vendors?
· Have you already decided who is your target audience?
· How many and what payment methods will be supported?
The next recommended step for you is the analysis. Examine the market, your competitors and, of course, you target customers. You have to be aware of current trends, what people like and what don’t worth being focused on. It’s a digital era, examining the customers’ behavior is possible now. This will help you create your app more appealing and trustworthy.
Besides, you have to know your competitors. There must be reasons why the shoppers prefer them, find it out. It doesn’t mean you have to copy their business model or the features they have. Just collect the data and draw conclusion out of it.
Choosing the right technology stack should be your next milestone. If you are not a professional developer, we have only one advice – let the professionals do their job. Find reliable specialists, who can give you advice, and help you choose the technology, the back-end and front-end languages to code your app that would meet your business’s requirements as much as possible. This step also includes estimating your budget and selecting the perfectly suiting CMS. If needed – you can bother and create a customized one.
As for the operational systems. Need more customers? Opt for the hybrid app. Concerned more about sustainability – choose a native application. Again, bear in mind who your target audience is.
And here we are, it’s time to decide what the app should look like.
UI and UX Design have to reflect your business’s style (although you may choose ready-made templates to save time and money).
Take the choice of color schemes, visuals, and smooth transitions seriously. The importance of the first impression should be among your top priorities You can create several versions of the logo to choose the really best one. That’s what will be your business’s face and identification.
Going back to the first impression – make the registration page convenient and easy. You are risking to frighten away the customers with numerous forms to fill in.
And finally, do take care of the security. Ensure the safety of all the transactions. That’s the key factor in building a reliable and successful E-commerce application.